Course Descriptions

Business

BUS 120 ..................................................Consultative Sales/Customer Relations (Service Learning) (3)
Prerequisites: None
Provides training and practice in techniques of consultative selling and customer relations. Provides training in discovering customer needs, handling objections, and considering alternative solutions to meet customer needs. Develops skills by roleplaying direct sales and customer relations encounters based on the student’s research of an industry, company, product, competitors and prospective customers with the assistance of a professional sales and/or customer relations mentor. (As a servicelearning experience, the class will sponsor the annual College Career Fair, Winter Semester only.)

BUS 121 ..................................................Business Law & Ethics (3)
Prerequisites: None
Develops a sensitivity to ethics in business. Provides practical business knowledge of contracts, sales, negotiable instruments, real estate, warranties, business organizations, employment issues, torts, consumer protection and Internet law.

BUS 140 ..................................................Entrepreneurship (2)
Prerequisites: None
Provides training in the establishment of a small business. Explores the comparative opportunities associated with the purchase of an existing business, a franchise and a new business start-up. Provides practical assessment skills associated with the key elements of a business plan for a new business venture including marketing, management, personnel, start-up costs, financing, legal considerations, insurance and supply chain management. Taught winter Semester only.

BUS 151 ..................................................Principles of Marketing (3)
Prerequisites: None
Trains in target marketing and market segmentation. Provides practice in performing market research to determine the product development requirements, promotion and advertising methods, pricing strategies and distribution considerations in reaching the target market. Includes an assessment of the functions of marketing in the firm and the general economy. Develops experience in utilizing market data sources. Analyzes buyer behavior and ethical considerations. (This is a service-learning course.)

BUS 199 ..................................................Business Internship (2)
Prerequisites: Degree director approval of position required.
Employment in a field related to the curriculum or participation in a volunteer position by the end of the second week of the semester. If a volunteer opportunity is needed, contact the co-op director one month prior to the beginning of the semester for assistance. Provides work experience in student’s field of study with a one-hour weekly lab during the first four weeks of the semester. Students develop measurable learning objectives related to the business degree/sales certificate competencies that can be documented and accomplished during the semester. Internship prepares students to relate classroom study with on-the-job application of knowledge and skills. Contact by the co-op director with the employer will enable the employer to offer feedback on performance and knowledge acquired. Two objectives and a minimum of 40 work hours are required per credit hour with 1-5 credit hours possible. It is required for the student to register for the number of credit hours he or she plans to take. Grading is on a pass/fail basis. Call 524-8118 for Internship information.

BUS 200 ..................................................Project Management (2)
Prerequisites: None
Trains in the basic concepts of project management. This includes project integration, scope, time, cost, quality, human resources, communications, risk, and procurement management. Prepares students to pass the Certified Associate Project Manager (CAPM) exam. This can result in employment in an entry level position in the project management field.

BUS 201 ..................................................Principles of Management (3)
Prerequisites: None
Provides training and practice in planning, organizing, staffing, motivating and controlling through the application of management theories and practices that empower employees and facilitate the effective and efficient operation of learning organizations.

BUS 205 ..................................................Human Resource Management (2)
Prerequisites: None
Trains students in personnel supervision and conflict resolution, human relations, performance appraisal, manpower planning, communication, training and governmental regulations. Provides skill in compensation administration including wage, salary,
incentive and benefits administration. Taught Winter Semester only.

BUS 260 ..................................................Business Finance (3)
Prerequisites: MAT 101; ACC 101
Trains students in the financial management and profit maximization of a business enterprise. Provides skills and practice in basic financial analysis, budgeting, forecasting, working capital requirements, the determination of operating and financial leverage, capital investment analysis, and financial decision making. Includes practical application of selected microeconomic concepts such as cost of production, marginal cost pricing and marginal revenue management Taught Fall Semester only.

BUS 290 ..................................................Business Planning (Capstone) (3)
Prerequisite: Last semester prior to graduation.
Culminates the Business Major. Draws on marketing, selling, general management, human resource management, finance, accounting, data processing, business law, communications, teamwork and entrepreneurship skills developed in prior courses to prepare a computerized business plan. A team of students creates a proposed company, researches and prepares a comprehensive business plan, and makes a plan presentation. Taught Winter Semester only.