Why Research Your Audience?
One of the BIGGEST MISTAKES that job seekers make is not knowing their audience.
If you present yourself as an ‘apple’ to an employer who is looking for an ‘orange’, your chances of getting overlooked are high. Why? Because the employer, who was assessing you only knew about your ‘apple’ skills, and had no way of learning about your 'orange' skills. On the other hand, if you know enough about your audience to demonstrate how you can meet their specific needs, your chances of getting interviewed or hired will significantly increase.
In the Career Services office, our goal is to help you tailor your application materials to show your audience how your skills and abilities can fit into their specific culture and help them achieve their specific mission. By doing this, you will be better able to present yourself in a compelling and powerful way.
Click here to access and download the "Know Your Audience Guide," which will get you started in researching your audience.
Resources for Researching Your Audience?
LDS BC Library Career Research Databases
- Business Source Premier
- IBIS World
Note: Sign up to attend one of these seminars by clicking here.