Skip to main content

Why Research Your Audience?

One of the BIGGEST MISTAKES that job seekers make is not knowing their audience.

If you present yourself as an ‘apple’ to an employer who is looking for an ‘orange’, your chances of getting overlooked are high. Why? Because the employer, who was assessing you only knew about your ‘apple’ skills, and had no way of learning about your 'orange' skills. On the other hand, if you know enough about your audience to demonstrate how you can meet their specific needs, your chances of getting interviewed or hired will significantly increase.
In the Career Services office, our goal is to help you tailor your application materials to show your audience how your skills and abilities can fit into their specific culture and help them achieve their specific mission. By doing this, you will be better able to present yourself in a compelling and powerful way.


Click here to access and download the "Know Your Audience Guide," which will get you started in researching your audience.

Resources for Researching Your Audience?

LDS BC Library Career Research Databases

Learning to utilize the following career and industry databases can give you some major advantages as you design your career plan and set yourself apart in the marketplace. Reports from many of these databases would cost hundreds of dollars per report. But they are available to LDS BC students at no cost (if accessed from campus).
  1. Business Source Premier
  2. Ferguson’s
  3. Hoovers
  4. IBIS World
  5. Privco
Click here to view a list of career, industry, and company research databases and the features they offer. 
Click here to access the databases and tutorials on how to use them.
Note 1: A 'Career Resources' tutorial, which offers a brief overview of all the databases, is embedded in the bottom center of the page.
Note 2: In-depth tutorials on the individual databases are found on the left-hand side bar. 
Career Research Database Mini-Classes (Offered Fall 2012)
Classes to teach you how to utilize the library's career databases will be taught on Wednesday September 26 at LDSBC's Career Development Conference. If you are unable to attend one of these sessions on the 26th, you can also attend one of these mini-classes offered by the LDSBC Library. 
Wed. Oct 4th at 7 p.m.
Tues. Oct.23rd at 7 p.m.
Fri. Nov. 9th at 10 a.m.
Wed. Nov.14th at 1:30 p.m.
Tues. Nov.20th at 7 p.m.
Tues. Dec.4th at 7 p.m.
Note: Sign up to attend one of these seminars by clicking here.