Are you looking to upgrade your marketing knowledge with the latest strategies and tactics of social and digital marketing? Do you want to learn how to help your company deploy more cost effective, engaging, and highly targeted campaigns? Are you looking for a skill set that is in high demand which could help you land a promotion or your next job? If the answer is yes to any of the above questions then you may want to consider LDS Business College and their new Social Media Marketing Certificate.
Social & digital marketing are rapidly evolving and impacting many companies. At LDS Business Col-lege we have built a one-of-a-kind project based program taught by industry professionals. The program is 16 credit hours and can be completed in as little as one semester. Sign up now for fall classes and learn how to take your company and your career to the next level.
Our Social Media Marketing degree is in such high demand; several of our students are being hired after their first class. Meet Kamie Fischer.
Learn about the future of Social Media Marketing from industry thought leaders. This disruptive innovation is redefining marketing, as we know it.
Why come to LDSBC? It's simple. 90 percent of our graduates are placed in a career or chose not to go to work.
SMM 105 INTRODUCTION TO SOCIAL MEDIA MARKETING - 3 credit hours
Discover the evolution and purpose of Social Media and why it is a disruptive wave of innovation. Learn about how it affects your personal and professional life. Understand the importance of personal branding and how these principles can be applied in the professional world. Understand the history, purpose, anatomy, best practices, current trends, and pros & cons of the top 8 Social Platforms: Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn, Google+ and Blogs. Build foundational knowledge and professional skills on these 8 Social Media platforms. Learn how to research, use strategy and tactics, create engaging content, establish a following, & understand legal issues that confront Social Media. Gain a high level understanding of key marketing principles and strategies. Learn how companies use Social Media for marketing, analytics, customer service and more. Create a marketing campaign for an organization, pitch it, and effectively execute & evaluate it. Understand the future of Social Media for businesses and also how it effects you personally and professionally.
SMM 120 SOCIAL MEDIA MARKETING STRATEGY - 3 credit hours
Social Media channels, along with the way we use them, will continue to change. However, there are foundational marketing strategy principles that will consistently guide professionals in the ever evolving world of Social Media Marketing. In this course students will learn to establish a Vision, set guiding and measurable Social Media Marketing Goals, identify and define Target Audiences, apply Social Media Marketing tactics, and measure, analyze and assess results. Comprehension and application of these principles will enable students to build an effective Social Media Marketing strategy for brands and businesses that achieves business objectives.
SMM 130 SOCIAL MEDIA MARKETING CONTENT - 3 credit hours
Content is king! This class helps you become a king (or queen) of content. Understanding how to create and produce great content for all of the various marketing channels will become one of your greatest skills. Learn how to identify and create great content through copy, pictures, videos, infographics, etc. Know the balance between content about yourself/your company vs. content about the customer's true needs and interests. Begin to learn the power of content driven customer advocacy and how to drive measurable results.
SMM 140 SOCIAL MEDIA MARKETING WEB MANAGEMENT - 3 credit hours
Learn how to build great websites faster, cheaper and easier than most people know is even possible. This course will teach you how to use open sourced platforms to develop, design, optimize, customize and manage company websites. You will also learn how to integrate the latest social and mobile trends into these websites. This specific skill will become a valuable asset when applying for jobs. Open sourced web development skills will set you apart in this new world of social media marketing.
SMM 150 SOCIAL MEDIA MARKETING ANALYTICS - 3 credit hours
Good data analysis can make or break a company. Data should drive innovation, pricing, resources, and even culture. This class teaches how to capture the right data and then know what to do with it. You will learn how to use both free and paid tools to capture and analyze data from various online platforms. The value of data and analytics is that you are much better positioned to make the right decisions. Considering that people who make decisions for the company are typically those that run the company, this class will give you a life long standout skill.
SMM 160 SOCIAL MEDIA MARKETING ADVOCACY & ADVERTISING - 3 credit hours
Large brands are shifting their advertising budgets towards digital and social media. In this course you’ll learn what social media advertising is. You’ll study, at a high level, how to implement strong social advertising strategy across Facebook, Twitter, Google+, Pinterest, Youtube, and even strategies for platforms not currently advertising such as Instagram. We’ll talk about audience growth strategy vs. conversion targeting and how to measure and optimize both. You’ll learn the benefits and value of Facebook over Twitter over other social networks. You’ll also learn examples of successful case studies and get to implement and experiment on your own hands-on ad campaigns.
SMM 296 PERSONALIZED ONLINE PORTFOLIO - 3 credit hours
CoDevelop your personal brand and online portfolio. Let the world know who you really are, what projects you have done, what you are passionate about and why you would add so much value to an organization. Developing a personal brand that aligns with a specific industry, career path, skills, and networks empowers you to move forward in the career of your choice. Creating a personal brand strategy and building your online presence will be a lifelong asset. This class will focus on helping students tell their story online and through social media. Students will learn how to effectively show their work history, strengths, career objectives, recommendation, honors, portfolios, skills, and personality.
Due to the length of this program, it is not eligible for Federal Financial Aid (pell & loans)